Agenda
TUESDAY, JANUARY 13
6 p.m. Welcome Reception
WEDNESDAY, JANUARY 14
8 a.m. Coffee
8:30 a.m. Welcome
8:45 a.m. Colleen Francis, “In Pursuit of More!”
9:45 a.m. Special presentation recognizing the
“All Stars” (top producers)
10 a.m. Break
10:20 a.m. Great Ideas Session
10:30 a.m. “Sales Presentation Showcase,” moderated by
John Bolton and Mike Hays
Noon Lunch (including a separate luncheon for counselors
with speaker Gary O’Sullivan)
1:30 p.m. BREAKOUT SESSIONS
Counselor Breakouts
A. Nectar Ramirez, “Using Listening Skills to Enhance
Your Cremation Presentation”
B. Stephane Hayes, “Discover Your Prospecting Style”
C. James Ruggerio, “Referrals: The Key to Friendly Sales”
Manager Breakouts
A. Dean Lambert and Pam Kleese, “Public Relations
and Events”
B. Dan Isard, “Cremation Sales for the Cemetery
and Funeral Home”
C. Jeff Gould, “Sales & Marketing for Long-Term Success”
3:00 p.m. Break
3:20 p.m. Great Ideas Session
3:30 p.m. Doug Gober, “The Rearrangement Conference:
Undoing the Damage Preneed Has Done”
THURSDAY, JANUARY 15
8 a.m. Coffee
8:30 a.m. Welcome
8:45 a.m. Wendy Weiss, “Turning Cold Calls Into Hot Prospects”
9:45 a.m. Mark Russell, “Multicultural Marketing: A How-To Guide
for Impacting Sales & Service”
10:15 a.m. Great Ideas Session
10:30 a.m. Break
10:50 a.m. Elisa Krcilek, “Maximizing Your Cremation Sales and Service”
11:30 a.m. Todd Carlson, “Generating More Leads Through Referrals”
Noon Lunch (on your own)
1:30 p.m. Tom Holland, “The KASH Formula”
2:15 p.m. Great Ideas Session
2:30 p.m. Gary O’Sullivan and David Shipper, “What Actually Works?”
3:30 p.m. Prize Giveaway and Closing
6 p.m. Welcome Reception
WEDNESDAY, JANUARY 14
8 a.m. Coffee
8:30 a.m. Welcome
8:45 a.m. Colleen Francis, “In Pursuit of More!”
9:45 a.m. Special presentation recognizing the
“All Stars” (top producers)
10 a.m. Break
10:20 a.m. Great Ideas Session
10:30 a.m. “Sales Presentation Showcase,” moderated by
John Bolton and Mike Hays
Noon Lunch (including a separate luncheon for counselors
with speaker Gary O’Sullivan)
1:30 p.m. BREAKOUT SESSIONS
Counselor Breakouts
A. Nectar Ramirez, “Using Listening Skills to Enhance
Your Cremation Presentation”
B. Stephane Hayes, “Discover Your Prospecting Style”
C. James Ruggerio, “Referrals: The Key to Friendly Sales”
Manager Breakouts
A. Dean Lambert and Pam Kleese, “Public Relations
and Events”
B. Dan Isard, “Cremation Sales for the Cemetery
and Funeral Home”
C. Jeff Gould, “Sales & Marketing for Long-Term Success”
3:00 p.m. Break
3:20 p.m. Great Ideas Session
3:30 p.m. Doug Gober, “The Rearrangement Conference:
Undoing the Damage Preneed Has Done”
THURSDAY, JANUARY 15
8 a.m. Coffee
8:30 a.m. Welcome
8:45 a.m. Wendy Weiss, “Turning Cold Calls Into Hot Prospects”
9:45 a.m. Mark Russell, “Multicultural Marketing: A How-To Guide
for Impacting Sales & Service”
10:15 a.m. Great Ideas Session
10:30 a.m. Break
10:50 a.m. Elisa Krcilek, “Maximizing Your Cremation Sales and Service”
11:30 a.m. Todd Carlson, “Generating More Leads Through Referrals”
Noon Lunch (on your own)
1:30 p.m. Tom Holland, “The KASH Formula”
2:15 p.m. Great Ideas Session
2:30 p.m. Gary O’Sullivan and David Shipper, “What Actually Works?”
3:30 p.m. Prize Giveaway and Closing
